Use of E-Receipts are Growing
65
Wallace
Consumers giving E-Receipts Lukewarm Reception
E-Receipts are a growing trend, like it or not.
According to USA Today, the introduction of paperless receipts is increasing nationwide. Andrew Frawley, president of Epsilon marketing firm, notes that 35% of retailers offer the receipts. Frawley says that surveys show that they actual boost sales.
Not all consumers are convinced, some say they still prefer the printed receipts.
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